第一阶段:业务发展与项目执行
Part I. Business Development & Execution
-课程目标与大纲-
第一部分. 启动你的业务发展流程(关键的初始行动)
Session1.Kick-off Your BD Process (key initial actions)
·识别你的核心客户画像
Identify your core client profile
·为你的教练简介梳理你独特卖点
Cultivate your signature selling points for your coaching bio
·对准客户目标- 三轮标靶
BD Targeting – three rings of aiming and claiming
·最有效的广告仍然是:顾客口碑
Customer testimony collection
第二部分. 发展你的客户群(检查化学反应与解决关键关切)
Session2.Develop Your Clientele (chemistry check and address key concerns)
·第一印象- 网上与面晤
First Impression - online & in-person
·开场白- 自我介绍
Opening- self-introduction
·“相亲”成功- 课前作业不可少
Successful Matchmaking - do your homework first
·选择合适的营销平台
Marketing and sales channel selection
第三部分. 管理你的教练过程(问题与解决方案)
Session 3.Manage Your Coaching Process (problems and solution)
· 什么是你的教练手法与风格
What’s your Coaching Approach & Style?
· 教练合约的架构 – 时间跨度,频率,讨论定时
Structure - duration, frequency & session length
· 根据预算,产出,课题拟定教练方案
Draft a proposal according to the budget/Outcome/Topics
第四部分. 项目收局和维护关系(顺利结束及为未来业务做伏笔)
Session 4.Wrap up and maintain relations (smooth finalization and pitch for future business)
·管理好利益攸关方才是重点
Spend time with key stakeholders isvital
·过程追踪与回馈会议
Progress check-in and reviews
·收官报告 - 数算亮点,展望未来
Coaching commencement summary
-时长-
共四大部分,每部分120分钟
-形式-
线上
-教练-
徐显光 Conducted by Jesse Hsu
第二阶段:业务发展与项目执行
Part II. Roundtable Discussion - Review & Problem Solving
-课程目标与大纲-
课程1. 业务发展流程的关键初始行动回顾 - 圆桌会议和分组讨论
Session 1.BD process key initial actions review – Roundtable and breakout group discussion
课程2. 建立信任的关键问题回顾 - 圆桌会议和分组讨论/角色演练
Session 2. Trust building key issues review - Roundtable and breakout group discussion/role play
课程3. 项目执行问题回顾- 圆桌会议和分组讨论/角色演练
Session 3. Execution problems review - Roundtable and breakout group discussion/role play
课程4. 客户关系发展回顾- 圆桌会议和分组讨论
Session 4. Client relationship development review – Roundtable and breakout group discussion
-时长-
总时间框架:一天四节课,12月底开课
-形式-
线下
-教练-
周戌乾Sheldon Zhou、郭明Guo Ming /Chen Wenfang
第1阶段:线上课程
形式-虚拟会议,每组20人以内
Format- virtual meetings, within 20 participants per cohort.
时间分配-60分钟的真实案例互动讲座;40分钟的指导练习和对每个话题的反馈;20分钟的结尾问答环节和行动计划订立
Session Time Allocation - 60 minutes of Interactive lecture with real cases; 40 minutes of coaching practice and feedback on each topic; 20 minutes of Closing Q&A plus Action Plan contracting.
第2阶段:线下课程
会议时长- 每次90分钟
Session length- 90 minutes each
课程对象
已经在做教练和能做教练的人选
(必须有某一教练认证机构的证书/Qualification: Coaching practitioner or certificate holder (certified by a coach certification organization)
前不久,在上海举办的一场Coaching for Leadership Excellence工作坊中,世界顶尖教练Marshall Goldsmith受邀分享。Jesse更是受主办方之邀,作为大会主持人,并对Marshall进行一对一访谈,而这已是Jesse第二次与Marshall同台。详情戳这里我从全球顶尖领导力教练身上学到了什么?