第58期书单 | 管理学经典英文原版书单
一个优秀的管理者必然是一个善于学习的人，是能够通过阅读别人成功的经验或者失败的教训来不断地更新自己的认识和思维模式的人。英语是世界上使用范围最广的语言，在全世界出版业，用英语撰写的书籍数量上占了绝对优势。
管理者们从专业走向卓越，离不开经典书记的指引，通过阅读原版书籍，我们可以第一时间了解世界上发生的所有事情，而不用通过别人的转述或加工。
本期泰普洛为您精选14本书堪称必读英文原版管理书籍，它们深刻地影响了一代代的管理者。
希望你能在一个充满阳光的午后，斜靠在椅子上，泡一壶茶，打开一本英文原版书籍，同管理大师进行智慧的对话。敬请enjoy：
划重点！！
为了方便大家购买好书，所有推荐书，我们已做好购买链接，轻点书籍封面，即可购买，大部分书籍价格与京东当当对齐并享包邮
01
《CEO都在干什么》
《The Tao of Coaching》
Max Landsberg
点击图片即可购买本书
02
《六顶思考帽》
《Six Thinking Hats 》
Edward de Bono
点击图片即可购买本书
《六顶思考帽》所强调的是一个非常简单的概念，它只能允许思考者在同一时间内做一件事情。思考者要学会将逻辑与情感、创造与信息等区分开来。这一概念就是“六顶思考帽”的方法。戴上任意一顶帽子都代表着一种特定类型的思考方式。
优秀团队和普通团队在集体智慧方面差异并不大，但在如何引导和激发集体智慧方面却是天差地别。
这一方法可以帮助员工提高生产力。团队将学会怎样把思考过程分为六个不同的方向。每一个方向与一顶特别颜色的“思考帽”相对应，通过假想式的戴上或转换“帽子”，轻而易举地聚焦或转换思考方向，使对话和会议主题清晰而富有成效，并且显著地提高所有类型复杂沟通的效果。
Do you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration?
six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant in 2019 as ever. Used to huge success by big companies and organisations such as IBM, Siemens and NASA, the Six-Hats method is a proven way to: - Reduce meeting length to one quarter of what they were previously - Make decisions in just 15 minutes, rather than 3 hours - Increase productivity by nearly 500%.
This extremely simple tool not only increases efficiency in discussions and decision-making, but also encourages openness and trust among colleagues, resulting in happier team, a rise in productivity, and decisions which almost make themselves.
03
《高效演讲 斯坦福受欢迎的沟通课》
《As We Speak How to Make Your Point and Have It Stick 》
Peter Meyers
点击图片即可购买本书
04
《自我管理》
《Managing Oneself Harvard Business Review Classics》
Peter F. Drucker
点击图片即可购买本书
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers. Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses; Articulate how you learn and work with others and what your most deeply held values are; and Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence. Managing Oneself identifies the probing questions you need to ask to gain the insights essential for taking charge of your career. Peter Drucker was a writer, teacher, and consultant. His 34 books have been published in more than 70 languages. He founded the Peter F. Drucker Foundation for Nonprofit Management, and counseled 13 governments, public services institutions, and major corporations.
05
《21世纪的管理挑战》
《Management Challenges for the 21st Century》
Peter Drucker
点击图片即可购买本书
06
《德鲁克日志》
《The Daily Drucker》
Peter F. Drucker
点击图片即可购买本书
07
《The Practice of Management》
《管理的实践》
Peter F. Drucker
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08
《非对称风险 风险共担 应对现实世界中的不确定性》
《Skin in the GameNassim Taleb》
Nassim Nicholas Taleb
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09
《创新者的窘境困境》
《The Innovator's Dilemma》
Clayton M. Christensen
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10
《坚毅》
《Grit: The Power of Passion and Perseverance》
Angela Duckworth
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11
《认识自己 接纳自己》
《What You Can Change and What You Can't》
Martin E. P Seligman
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12
《创业维艰》
《The Hard Thing About Hard Things》
Ben Horowitz
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13
《黑天鹅 : 如何应对不可预知的未来》
《The Black Swan》
Nassim Nicholas Taleb
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所谓黑天鹅，是指看似极不可能发生的事件
它具三大特性：不可预测性；衝击力强大；以及，一旦发生之后，我们会编造出某种解释，使它看起来不如实际上那麽随机，而且更易于预测。
Google的惊人成就就是一个黑天鹅事件；九一一也是。作者认为黑天鹅潜藏在几乎每一件事的背后——从宗教之兴起，到我们个人生活中的大小事件。
为什麽要等到事情发生之后，我们才认得出黑天鹅现象呢？部分的答案是，在应该注意普遍现象时，人们长久以来却习惯注意特定事件。
我们习惯注意已经知道的事情，却一而再再而三忽略我们所不知道的事情。因此，我们无法真正地评估机会；我们很容易将事情简化、予以叙述、分类；而且我们不够开放，没能珍视那些能够想像「不可能事物」的人。
多年来，作者一直在研究我们是怎样欺骗自己，以为自己知道的比实际上知道的还多。我们总是只看到无足轻重的事情，而大的事件却继续在你我的惊叹声中出现，并形塑著这个世界。
本书试图解释我们对于「我们所不知道的事物」所知道的一切。作者提出简单得令人吃惊的技巧，协助读者面对黑天鹅现象，并从这些意外的大事件获益。
优雅、惊艳，且应用广泛，《黑天鹅》猛力衝击了文化业、社交圈和知识界，成为琅琅上口、被广为引用的概念和词彙。
作者提出违反直觉却实用的作法，能提高社会和我们自己对黑天鹅事件的免疫力，得以在极端世界中生存。
《黑天鹅》已改变了许多人的世界观，生活在黑天鹅事件层出不穷的世界，每个人都该读这本书。
What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? What can Catherine the Great's lovers tell us about probability? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world disasters. Their impact is huge; they're impossible to predict; yet after they happen we always try to rationalize them. A rallying cry to ignore the experts', The Black Swan shows us how to stop trying to predict everything ndash; and take advantage of uncertainty.
14
《Asking The Right Questions》
《学会提问（第11版）》
M.，Neil，Browne
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15
《Management Secrets》
《管理的秘密》
Michael Heath
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上一篇：书单 | 构建信任和高效协作，打造高绩效团队 管理者们从专业走向卓越，离不开经典书记的指引，通过阅读原版书籍，我们可以第一时间了解世界上发生的所有事情，而不用通过别人的转述或加工。
本期泰普洛为您精选14本书堪称必读英文原版管理书籍，它们深刻地影响了一代代的管理者。
希望你能在一个充满阳光的午后，斜靠在椅子上，泡一壶茶，打开一本英文原版书籍，同管理大师进行智慧的对话。敬请enjoy：
划重点！！
为了方便大家购买好书，所有推荐书，我们已做好购买链接，轻点书籍封面，即可购买，大部分书籍价格与京东当当对齐并享包邮
01
《CEO都在干什么》
《The Tao of Coaching》
Max Landsberg
点击图片即可购买本书
20世纪末，英国麦肯锡公司发起一个有关“分享”和“激励”的培训项目，旨在加强员工的职业素质和个人竞争力。
马克斯.兰茨伯格作为该项目的负责人和麦肯锡董事，在综合了28年培训经验的基础上，将此项目完善成书，该书迅即成为商业领域的经典培训教材，译成14种语言。
《CEO都在干什么》是以故事的手法，点出职场中出现的问题，并配以理论和实践。在书中，主人公被委以重任，他在工作中不断出现问题，随着故事的层层深入，人们可以清晰地看到这些问题其实就出在自己身上。
那主人公是怎样解决的，自己又该如何解决呢？书中的每一章都讨论一种特定的技巧，这些技能正是个人职业生涯发展的基础。
The essence and success of The Tao of Coaching has always been its focus on the practical tips and techniques for making work more rewarding through the habit of coaching - and this philosophy continues to underpin this brand new reissue.
The book's premise is simple: that to become an effective coach, managers and leaders need master only a few techniques, even though mastery obviously requires practice. Each chapter focuses on a specific technique - or Golden Rule - of coaching to help practice make perfect.
马克斯.兰茨伯格作为该项目的负责人和麦肯锡董事，在综合了28年培训经验的基础上，将此项目完善成书，该书迅即成为商业领域的经典培训教材，译成14种语言。
《CEO都在干什么》是以故事的手法，点出职场中出现的问题，并配以理论和实践。在书中，主人公被委以重任，他在工作中不断出现问题，随着故事的层层深入，人们可以清晰地看到这些问题其实就出在自己身上。
那主人公是怎样解决的，自己又该如何解决呢？书中的每一章都讨论一种特定的技巧，这些技能正是个人职业生涯发展的基础。
The essence and success of The Tao of Coaching has always been its focus on the practical tips and techniques for making work more rewarding through the habit of coaching - and this philosophy continues to underpin this brand new reissue.
The book's premise is simple: that to become an effective coach, managers and leaders need master only a few techniques, even though mastery obviously requires practice. Each chapter focuses on a specific technique - or Golden Rule - of coaching to help practice make perfect.
Tried and tested by generations within and beyond the workplace, this succinct and engaging book gives readers the tools to:
- create more time for themselves, by delegating well
- build, and enjoy working with, effective teams
- achieve better results
- enhance their interpersonal skills
It demonstrates that coaching is not simply a matter of helping others and improving performance, but is also a powerful force for self-development and personal fulfilment.
- create more time for themselves, by delegating well
- build, and enjoy working with, effective teams
- achieve better results
- enhance their interpersonal skills
It demonstrates that coaching is not simply a matter of helping others and improving performance, but is also a powerful force for self-development and personal fulfilment.
02
《六顶思考帽》
《Six Thinking Hats 》
Edward de Bono
点击图片即可购买本书
《六顶思考帽》所强调的是一个非常简单的概念，它只能允许思考者在同一时间内做一件事情。思考者要学会将逻辑与情感、创造与信息等区分开来。这一概念就是“六顶思考帽”的方法。戴上任意一顶帽子都代表着一种特定类型的思考方式。
优秀团队和普通团队在集体智慧方面差异并不大，但在如何引导和激发集体智慧方面却是天差地别。
这一方法可以帮助员工提高生产力。团队将学会怎样把思考过程分为六个不同的方向。每一个方向与一顶特别颜色的“思考帽”相对应，通过假想式的戴上或转换“帽子”，轻而易举地聚焦或转换思考方向，使对话和会议主题清晰而富有成效，并且显著地提高所有类型复杂沟通的效果。
Do you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration?
six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant in 2019 as ever. Used to huge success by big companies and organisations such as IBM, Siemens and NASA, the Six-Hats method is a proven way to: - Reduce meeting length to one quarter of what they were previously - Make decisions in just 15 minutes, rather than 3 hours - Increase productivity by nearly 500%.
This extremely simple tool not only increases efficiency in discussions and decision-making, but also encourages openness and trust among colleagues, resulting in happier team, a rise in productivity, and decisions which almost make themselves.
03
《高效演讲 斯坦福受欢迎的沟通课》
《As We Speak How to Make Your Point and Have It Stick 》
Peter Meyers
点击图片即可购买本书
这是一个实用的、有能力的公共演讲指南，让你在生活的各个领域都成为一个更有效、更有说服力的沟通者。
世界上有很多聪明的人，他们的想法从来没有被听取过。这本书的目的是确保你不是他们中的一员。
即使对我们当中zui自信的人来说，公开演讲也可能是一项伤脑筋的考验。无论你是对着一大群人演讲，还是在一群人当中，还是在一对一的对话中，你交流想法的方式，就像想法本身一样，都能决定你的成功或失败。
A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life.
The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you're not one of them.
Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether you are speaking to a large audience, within a group, or in a oneon- one conversation, the way in which you communicate ideas, as much as the ideas themselves, can determine success or failure.
In this invaluable guide from two of today's most sought-after communication experts, you'll learn to master three core principles that you can apply in a wide variety of situations:
Content: Construct a clear and lucid architecture of ideas that will lead your listener through a memorable emotional experience.
- Delivery: Use your voice and body in ways that engage your audience and naturally support your message.
- State: Bring yourself into peak performance condition. The way you feel when you perform is the most frequently overlooked component of communication.
Accessible, inspiring, and laden with useful tips, As We Speak will help you discover your authentic voice and learn to convey your ideas in the most powerful and unforgettable way possible.
世界上有很多聪明的人，他们的想法从来没有被听取过。这本书的目的是确保你不是他们中的一员。
即使对我们当中zui自信的人来说，公开演讲也可能是一项伤脑筋的考验。无论你是对着一大群人演讲，还是在一群人当中，还是在一对一的对话中，你交流想法的方式，就像想法本身一样，都能决定你的成功或失败。
A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life.
The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you're not one of them.
Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether you are speaking to a large audience, within a group, or in a oneon- one conversation, the way in which you communicate ideas, as much as the ideas themselves, can determine success or failure.
In this invaluable guide from two of today's most sought-after communication experts, you'll learn to master three core principles that you can apply in a wide variety of situations:
Content: Construct a clear and lucid architecture of ideas that will lead your listener through a memorable emotional experience.
- Delivery: Use your voice and body in ways that engage your audience and naturally support your message.
- State: Bring yourself into peak performance condition. The way you feel when you perform is the most frequently overlooked component of communication.
Accessible, inspiring, and laden with useful tips, As We Speak will help you discover your authentic voice and learn to convey your ideas in the most powerful and unforgettable way possible.
04
《自我管理》
《Managing Oneself Harvard Business Review Classics》
Peter F. Drucker
点击图片即可购买本书
本书对管理大师德鲁克有关个人管理的思想做了权威解读，特别是个人在工作方面的自我管理，藉此指导读者提高绩效、规划人生。本书的实际案例对企业员工的思想改变、自我管理以及个人成长给出了启示。本书介绍了：认识自己、有效学习和自我更新的方法；如何在确定价值观的基础上，努力投入工作，甚至成为顶尖人士；如何在组织中，通过个人的自我管理融入组织，创造高度的个人绩效；如何有效决策和规划人生的第二春。有效利用时间必做的三件事，有才华的人不一定有效率顶尖人士必须具备的五大心智，从卓越个人到出色团队发现上司的优点有效决策的五个要素人生处处充满第二春。改变现状，由此翻开本书。
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers. Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses; Articulate how you learn and work with others and what your most deeply held values are; and Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence. Managing Oneself identifies the probing questions you need to ask to gain the insights essential for taking charge of your career. Peter Drucker was a writer, teacher, and consultant. His 34 books have been published in more than 70 languages. He founded the Peter F. Drucker Foundation for Nonprofit Management, and counseled 13 governments, public services institutions, and major corporations.
05
《21世纪的管理挑战》
《Management Challenges for the 21st Century》
Peter Drucker
点击图片即可购买本书
《21世纪的管理挑战》只涉及关键性的、决定性的、生死攸关的问题，和已经成为主要挑战的问题。本书将从以下6个方面深刻分析21世纪管理者面临的挑战：
- 管理的新范式
- 战略：新的必然趋势
- 变革的引导者
- 信息挑战
- 知识工作者的生产率
- 自我管理
The Issues this book discusses, the new social, demographic and economic REALITIES, are not issues that GOVERNMENT can successfully deal with. Management Challenges for the 21st Centuryonly deals with critical, decisive, life-and-death issues, and issues that have become major challenges today. This book will deeply analyze the challenges faced by managers in the 21st century from the following six aspects:
- Management’s New Paradigms
- Strategy- The New Certainties
- The Change Leader
- Information Challenge
- Knowledge-Worker Productivity
- Managing Oneself
- 管理的新范式
- 战略：新的必然趋势
- 变革的引导者
- 信息挑战
- 知识工作者的生产率
- 自我管理
The Issues this book discusses, the new social, demographic and economic REALITIES, are not issues that GOVERNMENT can successfully deal with. Management Challenges for the 21st Centuryonly deals with critical, decisive, life-and-death issues, and issues that have become major challenges today. This book will deeply analyze the challenges faced by managers in the 21st century from the following six aspects:
- Management’s New Paradigms
- Strategy- The New Certainties
- The Change Leader
- Information Challenge
- Knowledge-Worker Productivity
- Managing Oneself
06
《德鲁克日志》
《The Daily Drucker》
Peter F. Drucker
点击图片即可购买本书
The Daily Drucker《德鲁克日志》采撷了“现代管理学之父”德鲁克先生毕生作品的精华，向我们提供了理解德鲁克思想的金钥匙。它不仅仅是对德鲁克一生精髓的回顾，更是一本行动手册。正如德鲁克自己写到的：“书中每页下端的‘行动指南’是本书中非常重要的。”相信读者能够从中汲取灵感，从而改善自身的行动、决策以及决策的成效。
理由：
- 德鲁克先生毕生作品的精华
- 日志形式，一日一页，有阅读节奏感
- 相对于长篇累牍的作品，更容易随时随地阅读
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives,The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year.
These 366 daily readings have been harvested from Drucker’s lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker’s ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker’s powerful words and ideas.
理由：
- 德鲁克先生毕生作品的精华
- 日志形式，一日一页，有阅读节奏感
- 相对于长篇累牍的作品，更容易随时随地阅读
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives,The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year.
These 366 daily readings have been harvested from Drucker’s lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker’s ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker’s powerful words and ideas.
07
《The Practice of Management》
《管理的实践》
Peter F. Drucker
点击图片即可购买本书
The Practice of Management《管理的实践》的根本目的在于通过对管理原则、责任和实践的研究，探索如何建立有效的管理机制和制度。而衡量一个管理制度是否有效的标准就在于该制度能否将管理者个人特征的影响降低到限度。
贯穿全书的三条主线：
- 管理企业
- 管理管理者
- 管理员工和工作
德鲁克的三个经典提问：
- 我们的事业是什么？
- 我们的事业将是什么？
- 我们的事业究竟应该是什么？
管理必须同时考虑三个方面的问题：
- 成果和绩效，这是企业存在的目的
- 在企业内部共同工作的人所形成的组织
- 外在社会，也就是企业的社会责任
THE manager is the dynamic, life-giving element in every business. Without his leadership the “resources of production” remain resources and never become production. In a competitive economy, above all, the quality and performance of the managers determine the success of a business, indeed they determine its survival. For the quality and performance of its managers is the only effective advantage an enterprise in a competitive economy can have.
Management is also a distinct and a leading group in industrial society. We no longer talk of “capital” and “labor”; we talk of “management” and “labor.” The “responsibilities of capital” have disappeared from our vocabulary together with the “rights of capita!”; instead, we hear of the “responsibilities of management,” and (a singularly hapless phrase) of the “prerogatives of management.” We are building up a comprehensive and distinct system of “education for management.” And when the Eisenhower Administration was formed in 1952, t was formed consciously as a “Management Administration.”
The emergence of management as an essential, a distinct and a leading institution is a pivotal event in social history. Rarely, if ever, has a new basic institution, a new leading group, emerged as fast as has management since the turn of this century. Rarely in human history has a new institution proven indispensable so quickly; and even less often has a new institution arrived with so little opposition, so little disturbance, so little controversy.
Management will remain a basic and dominant institution perhaps as long as ‘Western civilization itself survives. For management is not only grounded in the nature of the modern industrial system and in the needs of the modern business enterprise to which an industrial system must entrust its productive resources—both human and material. Management also expresses basic beliefs of modern Western society. It expresses the belief in the possibility of controlling man’s livelihood through systematic organization of economic resources. It expresses the belief that economic change can be made into the most powerful engine for human betterment and social justice— that, as Jonathan Swift first overstated it two hundred and fifty years ago, whoever makes two blades of grass grow where only one grew before deserves better of mankind than any speculative philosopher or metaphysical system builder.
贯穿全书的三条主线：
- 管理企业
- 管理管理者
- 管理员工和工作
德鲁克的三个经典提问：
- 我们的事业是什么？
- 我们的事业将是什么？
- 我们的事业究竟应该是什么？
管理必须同时考虑三个方面的问题：
- 成果和绩效，这是企业存在的目的
- 在企业内部共同工作的人所形成的组织
- 外在社会，也就是企业的社会责任
THE manager is the dynamic, life-giving element in every business. Without his leadership the “resources of production” remain resources and never become production. In a competitive economy, above all, the quality and performance of the managers determine the success of a business, indeed they determine its survival. For the quality and performance of its managers is the only effective advantage an enterprise in a competitive economy can have.
Management is also a distinct and a leading group in industrial society. We no longer talk of “capital” and “labor”; we talk of “management” and “labor.” The “responsibilities of capital” have disappeared from our vocabulary together with the “rights of capita!”; instead, we hear of the “responsibilities of management,” and (a singularly hapless phrase) of the “prerogatives of management.” We are building up a comprehensive and distinct system of “education for management.” And when the Eisenhower Administration was formed in 1952, t was formed consciously as a “Management Administration.”
The emergence of management as an essential, a distinct and a leading institution is a pivotal event in social history. Rarely, if ever, has a new basic institution, a new leading group, emerged as fast as has management since the turn of this century. Rarely in human history has a new institution proven indispensable so quickly; and even less often has a new institution arrived with so little opposition, so little disturbance, so little controversy.
Management will remain a basic and dominant institution perhaps as long as ‘Western civilization itself survives. For management is not only grounded in the nature of the modern industrial system and in the needs of the modern business enterprise to which an industrial system must entrust its productive resources—both human and material. Management also expresses basic beliefs of modern Western society. It expresses the belief in the possibility of controlling man’s livelihood through systematic organization of economic resources. It expresses the belief that economic change can be made into the most powerful engine for human betterment and social justice— that, as Jonathan Swift first overstated it two hundred and fifty years ago, whoever makes two blades of grass grow where only one grew before deserves better of mankind than any speculative philosopher or metaphysical system builder.
08
《非对称风险 风险共担 应对现实世界中的不确定性》
《Skin in the GameNassim Taleb》
Nassim Nicholas Taleb
点击图片即可购买本书
非对称风险指一些人把自己的行动的风险转移给别人，个人行为遭受承受的风险不对称。简单而言就是不对自己的作为负责，而利用官僚系统或其他方法把风险（和后果）转移给别人。作者多次引用生活上，如08年金融海啸中袋袋平安的银行家，学者，或者一些对政策如何转变毫无责任的政策顾问（作者称为“干预推手”）作例子，就是一些有权有势的人做错了决定，但代价却由一般百姓承受。
约3800年前，《汉谟拉比法典》向我们传达出一条人类进化的法则——在人与人的交往中建立对称关系，以防止有人转嫁隐藏的“尾部风险”。古往今来，人类的任何一条法律、任何一项教谕，也都是基于“对称性”原则的，但实际上，非对称风险也一直存在于人类历史之中。塔勒布提出，人们在面对非对称风险和外部压力时，只有践行“风险共担”的原则，才能做出正确的决策，以应对现实世界中的不确定性。
本书是《反脆弱》的延续，要强调的是，“你不必成为他人反脆弱性借以形成的工具”，不能成为他人建议的“小白鼠”，对于流行建议需要听其言，观其行，不能轻信盲从。书名副标题“日常生活中隐藏的不对称性”（Hidden Asymmetries in Daily Life），主要指的是风险承担中存在的不对称性，如果一个决策出现了错误，有的人将承受高昂代价，有的人付出的代价较少。在塔勒布看来，这种风险承担的不对称，是社会不平衡的一个重要成因，有可能导致系统性崩溃。
《非对称风险》这本书共包含四个主题：不确定性以及知识的可靠性；人类事务的对称性原则，包括公平、正义、责任感、相互性；交易中的信息共享；复杂系统中以及在现实世界中的理性。书中的内容可谓是包罗万象：主观动机分析、二手车买卖、道德伦理、契约理论、学术界以及现实世界的学习、康德法则、政府权力、风险科学、知识分子与现实世界的互动、政府责任、社会正义、期权理论、基本人权、狗屎的供应商、神学……
#1 NEW YORK TIMES BESTSELLER - A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one's own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights:
- For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations
- Ethical rules aren't universal. You're part of a group larger than you, but it's still smaller than humanity in general
- Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others
- You can be an intellectual yet still be an idiot. "Educated philistines" have been wrong on everything from Stalinism to Iraq to low-carb diets
- Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines
- True religion is commitment, not just faith. How much you believe in something is manifested only by what you're willing to risk for it
The phrase "skin in the game" is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it's also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives.
The symmetry of skin in the game is a simple rule that's necessary for fairness and justice, and the ultimate BS-buster.
Never trust anyone who doesn't have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.
约3800年前，《汉谟拉比法典》向我们传达出一条人类进化的法则——在人与人的交往中建立对称关系，以防止有人转嫁隐藏的“尾部风险”。古往今来，人类的任何一条法律、任何一项教谕，也都是基于“对称性”原则的，但实际上，非对称风险也一直存在于人类历史之中。塔勒布提出，人们在面对非对称风险和外部压力时，只有践行“风险共担”的原则，才能做出正确的决策，以应对现实世界中的不确定性。
本书是《反脆弱》的延续，要强调的是，“你不必成为他人反脆弱性借以形成的工具”，不能成为他人建议的“小白鼠”，对于流行建议需要听其言，观其行，不能轻信盲从。书名副标题“日常生活中隐藏的不对称性”（Hidden Asymmetries in Daily Life），主要指的是风险承担中存在的不对称性，如果一个决策出现了错误，有的人将承受高昂代价，有的人付出的代价较少。在塔勒布看来，这种风险承担的不对称，是社会不平衡的一个重要成因，有可能导致系统性崩溃。
《非对称风险》这本书共包含四个主题：不确定性以及知识的可靠性；人类事务的对称性原则，包括公平、正义、责任感、相互性；交易中的信息共享；复杂系统中以及在现实世界中的理性。书中的内容可谓是包罗万象：主观动机分析、二手车买卖、道德伦理、契约理论、学术界以及现实世界的学习、康德法则、政府权力、风险科学、知识分子与现实世界的互动、政府责任、社会正义、期权理论、基本人权、狗屎的供应商、神学……
#1 NEW YORK TIMES BESTSELLER - A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one's own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights:
- For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations
- Ethical rules aren't universal. You're part of a group larger than you, but it's still smaller than humanity in general
- Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others
- You can be an intellectual yet still be an idiot. "Educated philistines" have been wrong on everything from Stalinism to Iraq to low-carb diets
- Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines
- True religion is commitment, not just faith. How much you believe in something is manifested only by what you're willing to risk for it
The phrase "skin in the game" is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it's also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives.
The symmetry of skin in the game is a simple rule that's necessary for fairness and justice, and the ultimate BS-buster.
Never trust anyone who doesn't have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.
09
《创新者的窘境困境》
《The Innovator's Dilemma》
Clayton M. Christensen
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纵观全球商业史，不乏许多在叱咤风云中突然倒闭的行业巨头。
面对市场变化和新技术的挑战，这些管理良好、认真倾听客户意见、积极投资技术研发的成熟企业，反而输给了其他采用破坏性技术的新兴企业，并逐渐丧失市场主导权。这就是“创新者的窘境”。
在这本书中，管理学大师克里斯坦森分析了计算机、汽车、钢铁、零售等多个行业的创新模式，并提出了决定企业成败的两个重要概念：
- 延续性技术：根据主流客户需求，不断延续或强化产品性能的技术
- 破坏性技术：满足低端市场的客户需求，或者为了新市场而开发的技术。
- 价值网络：利益相关者组成的关系，包括客户、产品、技术、组织。价值网络决定了企业的能力和局限。
要想避免被竞争对手颠覆，企业必须牢记五大原则，以此决定何时使用哪种技术，何时不盲从于客户，何时转向性能较低、利润空间较小的产品，何时成立独立机构，制定新的流程和价值观。
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.
面对市场变化和新技术的挑战，这些管理良好、认真倾听客户意见、积极投资技术研发的成熟企业，反而输给了其他采用破坏性技术的新兴企业，并逐渐丧失市场主导权。这就是“创新者的窘境”。
在这本书中，管理学大师克里斯坦森分析了计算机、汽车、钢铁、零售等多个行业的创新模式，并提出了决定企业成败的两个重要概念：
- 延续性技术：根据主流客户需求，不断延续或强化产品性能的技术
- 破坏性技术：满足低端市场的客户需求，或者为了新市场而开发的技术。
- 价值网络：利益相关者组成的关系，包括客户、产品、技术、组织。价值网络决定了企业的能力和局限。
要想避免被竞争对手颠覆，企业必须牢记五大原则，以此决定何时使用哪种技术，何时不盲从于客户，何时转向性能较低、利润空间较小的产品，何时成立独立机构，制定新的流程和价值观。
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.
10
《坚毅》
《Grit: The Power of Passion and Perseverance》
Angela Duckworth
点击图片即可购买本书
很多人认为，成功的要素在于智商与情商。但宾夕法尼亚大学心理学副教授安杰拉•达克沃思通过研究发现，坚毅的品质对成功起到了关键性的作用。
达克沃思教授从2007年开始对“坚毅”（GRIT）进行研究，她的研究成果已发布在美国各大学术杂志上。她认为，坚毅比天赋更能预测一个人未来的表现。在遇到挫折、失败时，仍能坚持不懈地朝着自己的目标努力，这才是决定长期成功的因素。
本书基于大量研究案例，同时也引用了作者的亲身经历及她采访过的诸多坚毅典范，包括商业精英、艺术家、教育家、运动员及军事家等。事实证明，我们不仅可以通过训练提高自己的坚毅指数，而且应该从孩子的教育阶段就开始重视坚毅品质的培养，比如多让孩子参加课外活动，并且一定要让他们在某项课外活动中坚持一年以上的时间。
本书能够让我们看到关于成功的另一面，那就是：发现自己的兴趣所在，找到自己的人生使命，在挫败中不断磨炼自己，成为一个坚毅的人，拥有自己想要的生活。
In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that – not talent or luck – makes all the difference.
达克沃思教授从2007年开始对“坚毅”（GRIT）进行研究，她的研究成果已发布在美国各大学术杂志上。她认为，坚毅比天赋更能预测一个人未来的表现。在遇到挫折、失败时，仍能坚持不懈地朝着自己的目标努力，这才是决定长期成功的因素。
本书基于大量研究案例，同时也引用了作者的亲身经历及她采访过的诸多坚毅典范，包括商业精英、艺术家、教育家、运动员及军事家等。事实证明，我们不仅可以通过训练提高自己的坚毅指数，而且应该从孩子的教育阶段就开始重视坚毅品质的培养，比如多让孩子参加课外活动，并且一定要让他们在某项课外活动中坚持一年以上的时间。
本书能够让我们看到关于成功的另一面，那就是：发现自己的兴趣所在，找到自己的人生使命，在挫败中不断磨炼自己，成为一个坚毅的人，拥有自己想要的生活。
In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that – not talent or luck – makes all the difference.
11
《认识自己 接纳自己》
《What You Can Change and What You Can't》
Martin E. P Seligman
点击图片即可购买本书
每个人都是不的，但这并不影响人们与家人、朋友、同事的生活与沟通。我们很强大，可以扮演不同的角色，快乐的、悲伤的、愤怒的、贪婪的、自私的，所有的这些都是为了一点点的慰藉与满足。如果有人是的，那他就是幸福的。可是，大多数人都不知道自己，因为我们的言行都不属于我们自己。
本书What You Can Change and What You Can't:The Complete Guide to Successful Self-Improvement《认识自己，接纳自己》是积极心理学之父、美国心理协会主席马丁•塞利格曼（Martin E. P Seligman）的著作，也是其“幸福科学四部曲”的第2部。塞利格曼用他自己的幸福观，让我们更真实地认识自己，从而更坦诚地接纳自己！
媒体评论：
“塞利格曼的书是新世纪人类行为的指南。看过他的书的人，不管是门外汉还是人士都会受惠。这本书不仅包含了具体的自我评估工具，而且语言生动、风趣，道出了活出真我的涵义。”——希斯赞特米哈伊，心流之父
“心理学终于认真地研究了‘幸福’。塞利格曼博士送给我们一盏明灯，指引我们不断找寻多姿多彩的生活。”——丹尼尔·戈尔曼，情商之父
“由本世纪有创意、有影响力的心理学家写成的作品。他在幸福的本质上，阐述了不少精辟的科学见解及个人反思。”——史蒂芬·平克，书《语言本能》的作者
In the climate of self-improvement that pervades our culture, there is an overwhelming amount of information about treatments for everything from alcohol abuse to sexual dysfunction. Much of this information is exaggerated if not wholly inaccurate. As a result, people who try to change their own troubling conditions often experience the frustration of mixed success, success followed by a relapse, or outright failure.
To address this confusion, Martin Seligman has meticulously analyzed the most authoritative scientific research on treatments for alcoholism, anxiety, weight loss, anger, depression, and a range of phobias and obsessions to discover what is the most effective way to address each condition. He frankly reports what does not work, and pinpoints the techniques and therapies that work best for each condition, discussing why they work and how you can use them to make long lasting change. Inside you’ll discover the four natural healing factors for recovering from alcoholism; the vital difference between overeating and being overweight; the four therapies that work for depression, the pros and cons of anger—and much more.
Wise, direct, and very useful, What You Can Change and What You Can’t will help anyone who seeks to change.
本书What You Can Change and What You Can't:The Complete Guide to Successful Self-Improvement《认识自己，接纳自己》是积极心理学之父、美国心理协会主席马丁•塞利格曼（Martin E. P Seligman）的著作，也是其“幸福科学四部曲”的第2部。塞利格曼用他自己的幸福观，让我们更真实地认识自己，从而更坦诚地接纳自己！
媒体评论：
“塞利格曼的书是新世纪人类行为的指南。看过他的书的人，不管是门外汉还是人士都会受惠。这本书不仅包含了具体的自我评估工具，而且语言生动、风趣，道出了活出真我的涵义。”——希斯赞特米哈伊，心流之父
“心理学终于认真地研究了‘幸福’。塞利格曼博士送给我们一盏明灯，指引我们不断找寻多姿多彩的生活。”——丹尼尔·戈尔曼，情商之父
“由本世纪有创意、有影响力的心理学家写成的作品。他在幸福的本质上，阐述了不少精辟的科学见解及个人反思。”——史蒂芬·平克，书《语言本能》的作者
In the climate of self-improvement that pervades our culture, there is an overwhelming amount of information about treatments for everything from alcohol abuse to sexual dysfunction. Much of this information is exaggerated if not wholly inaccurate. As a result, people who try to change their own troubling conditions often experience the frustration of mixed success, success followed by a relapse, or outright failure.
To address this confusion, Martin Seligman has meticulously analyzed the most authoritative scientific research on treatments for alcoholism, anxiety, weight loss, anger, depression, and a range of phobias and obsessions to discover what is the most effective way to address each condition. He frankly reports what does not work, and pinpoints the techniques and therapies that work best for each condition, discussing why they work and how you can use them to make long lasting change. Inside you’ll discover the four natural healing factors for recovering from alcoholism; the vital difference between overeating and being overweight; the four therapies that work for depression, the pros and cons of anger—and much more.
Wise, direct, and very useful, What You Can Change and What You Can’t will help anyone who seeks to change.
12
《创业维艰》
《The Hard Thing About Hard Things》
Ben Horowitz
点击图片即可购买本书
如何解雇高管？
应该从好朋友的公司挖人吗？
该不该招人士？
顺境CEO/战时CEO分别该怎么办？
如何规划你的企业文化？
你该卖掉你的公司吗？
这些是创业者和企业管理者每天都会遇到的难题，但商学院里却从来不会教你，也极少有人诚恳地告诉你创业的华丽外衣之下难以想象的艰辛。在The Hard Thing About Hard Things《创业维艰：如何完成比难更难的事》中，本·霍洛维茨，硅谷令人敬佩的企业家之一，就如何建立和经营一家创业公司给出了实用的建议。他从自己的创业经历讲起，以自己在硅谷20余年的创业、管理和投资经验，对创业公司（尤其是互联网公司）的创立、经营、人才选拔、企业文化、销售、CEO与董事会的关系等方方面面，毫无保留地奉上自己的经验之谈。他还谈到了与比尔·坎贝尔、安迪·拉切列夫、迈克尔·奥维茨等硅谷CEO和投资人的交往经历，从他们身上学到的宝贵经验，以及他和马克·安德森这对拍档如何能够一起奋斗近20年仍合作得这么好。
大多数管理书都是告诉你如何做正确的事，不把事情搞砸，而本·霍洛维茨还会告诉你：当事情已经搞砸时，你该怎么办。
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.
InThe Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.
His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet’s first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including：
- demoting (or firing) a loyal friend
- whether you should incorporate titles and promotions, and how to handle them
- if it’s OK to hire people from your friend’s company
- how to manage your own psychology, while the whole company is relying on you
- what to do when smart people are bad employees
- why Andreessen Horowitz prefers founder CEOs, and how to become one
- whether you should sell your company, and how to do it
Filled with Horowitz’s trademark humor and straight talk, and drawing from his personal and often humbling experiences,The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
应该从好朋友的公司挖人吗？
该不该招人士？
顺境CEO/战时CEO分别该怎么办？
如何规划你的企业文化？
你该卖掉你的公司吗？
这些是创业者和企业管理者每天都会遇到的难题，但商学院里却从来不会教你，也极少有人诚恳地告诉你创业的华丽外衣之下难以想象的艰辛。在The Hard Thing About Hard Things《创业维艰：如何完成比难更难的事》中，本·霍洛维茨，硅谷令人敬佩的企业家之一，就如何建立和经营一家创业公司给出了实用的建议。他从自己的创业经历讲起，以自己在硅谷20余年的创业、管理和投资经验，对创业公司（尤其是互联网公司）的创立、经营、人才选拔、企业文化、销售、CEO与董事会的关系等方方面面，毫无保留地奉上自己的经验之谈。他还谈到了与比尔·坎贝尔、安迪·拉切列夫、迈克尔·奥维茨等硅谷CEO和投资人的交往经历，从他们身上学到的宝贵经验，以及他和马克·安德森这对拍档如何能够一起奋斗近20年仍合作得这么好。
大多数管理书都是告诉你如何做正确的事，不把事情搞砸，而本·霍洛维茨还会告诉你：当事情已经搞砸时，你该怎么办。
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.
InThe Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.
His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet’s first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including：
- demoting (or firing) a loyal friend
- whether you should incorporate titles and promotions, and how to handle them
- if it’s OK to hire people from your friend’s company
- how to manage your own psychology, while the whole company is relying on you
- what to do when smart people are bad employees
- why Andreessen Horowitz prefers founder CEOs, and how to become one
- whether you should sell your company, and how to do it
Filled with Horowitz’s trademark humor and straight talk, and drawing from his personal and often humbling experiences,The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
13
《黑天鹅 : 如何应对不可预知的未来》
《The Black Swan》
Nassim Nicholas Taleb
点击图片即可购买本书
所谓黑天鹅，是指看似极不可能发生的事件
它具三大特性：不可预测性；衝击力强大；以及，一旦发生之后，我们会编造出某种解释，使它看起来不如实际上那麽随机，而且更易于预测。
Google的惊人成就就是一个黑天鹅事件；九一一也是。作者认为黑天鹅潜藏在几乎每一件事的背后——从宗教之兴起，到我们个人生活中的大小事件。
为什麽要等到事情发生之后，我们才认得出黑天鹅现象呢？部分的答案是，在应该注意普遍现象时，人们长久以来却习惯注意特定事件。
我们习惯注意已经知道的事情，却一而再再而三忽略我们所不知道的事情。因此，我们无法真正地评估机会；我们很容易将事情简化、予以叙述、分类；而且我们不够开放，没能珍视那些能够想像「不可能事物」的人。
多年来，作者一直在研究我们是怎样欺骗自己，以为自己知道的比实际上知道的还多。我们总是只看到无足轻重的事情，而大的事件却继续在你我的惊叹声中出现，并形塑著这个世界。
本书试图解释我们对于「我们所不知道的事物」所知道的一切。作者提出简单得令人吃惊的技巧，协助读者面对黑天鹅现象，并从这些意外的大事件获益。
优雅、惊艳，且应用广泛，《黑天鹅》猛力衝击了文化业、社交圈和知识界，成为琅琅上口、被广为引用的概念和词彙。
作者提出违反直觉却实用的作法，能提高社会和我们自己对黑天鹅事件的免疫力，得以在极端世界中生存。
《黑天鹅》已改变了许多人的世界观，生活在黑天鹅事件层出不穷的世界，每个人都该读这本书。
What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? What can Catherine the Great's lovers tell us about probability? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world disasters. Their impact is huge; they're impossible to predict; yet after they happen we always try to rationalize them. A rallying cry to ignore the experts', The Black Swan shows us how to stop trying to predict everything ndash; and take advantage of uncertainty.
14
《Asking The Right Questions》
《学会提问（第11版）》
M.，Neil，Browne
点击图片即可购买本书
本书具有简明扼要、清楚易懂以及篇幅短小的特色。这本小书出色地完成了它的既定目标——传授批判性思考和提问的技能。40多年向学生传授批判性思维技能的经验也让我们确信，尽管学生们能力有差异、术业有专攻，只要我们用简单易懂的方法向他们传授批判性思维的技能，他们很快就能成功地将其应用于各种实践。在学以致用的过程中，他们的信心逐步增强，在重大社会问题和个人问题方面，他们做出理性抉择的能力也与日俱增，哪怕面对从前极少经历过的重大问题，他们也一样可以应对自如。
虽然本书主要是从我们的课堂教学经验中总结出来的，但它的目标在于指导绝大多数人培养更佳的阅读和倾听习惯。对于它旨在培养的种种技能，任何一个不盲从、盲信的读者都需要将之拿来用作理性判断的基础。本书所反复强调的批判性问题可以提高我们的论证能力，不管我们受过的正规教育有多少。你在书里的收获，相信会大大出乎你的意料。
The habits and attitudes associated with critical thinking are transferable to consumer, medical, legal, and general ethical choices. When our surgeon says surgery is needed, it can be life sustaining to seek answers to the critical questions encouraged in Asking the Right Questions This popular book helps bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysing the things we are told and read. It gives strategies for responding to alternative points of view and will help readers develop a solid foundation for making personal choices about what to accept and what to reject.
虽然本书主要是从我们的课堂教学经验中总结出来的，但它的目标在于指导绝大多数人培养更佳的阅读和倾听习惯。对于它旨在培养的种种技能，任何一个不盲从、盲信的读者都需要将之拿来用作理性判断的基础。本书所反复强调的批判性问题可以提高我们的论证能力，不管我们受过的正规教育有多少。你在书里的收获，相信会大大出乎你的意料。
The habits and attitudes associated with critical thinking are transferable to consumer, medical, legal, and general ethical choices. When our surgeon says surgery is needed, it can be life sustaining to seek answers to the critical questions encouraged in Asking the Right Questions This popular book helps bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysing the things we are told and read. It gives strategies for responding to alternative points of view and will help readers develop a solid foundation for making personal choices about what to accept and what to reject.
15
《Management Secrets》
《管理的秘密》
Michael Heath
点击图片即可购买本书
Management Secrets《管理的秘密》内容包括：
- 如何建立一个有目标规划的团队
- 如何成功地管理个人、团队和项目
- 如何树立清晰的目标，并给予有质量的反馈
- 如何在预支范围内按时完成任务
- 如何走出各种困境
Management secretsincludes how to:
- Build a goal-oriented team
- Successfully manage individuals, teams and projects
- Set clear goals and give quality feedback
- Get things done on time and on budget
- Deal with difficult situations
People Management Secrets《人力资源管理的秘密》：
如何与你的下属建立良好的工作关系？如何针对不同类型的员工进行管理？专家和高层人员使用的管理诀窍。本书内容包括：
- 如何成为一个令人信服的领导
- 如何了解可以激励下属的动机
- 如何树立有意义且具有挑战性的目标
- 如何处理冲突，使每个人都有所进步
People Management Secrets includes how to:
- Be a leader who people want to follow
- Understand what motivates people
- Set meaningful, challenging goals
- Deal with conflict and improve everyone’s performance
Project Management Secrets《项目管理的秘密》，内容包括：
- 如何交付一个成功的项目
- 如何与各级同事进行有效的交流
- 如何应对各种变化并控制“范围渐变”
- 如何识别并解决危机
- 如何管理普通项目的方法
Project Management Secrets includes how to:
- Deliver a successful project
- Communicate effectively at all levels
- Manage changes and control ‘scope creep’
- Identify and deal with risks
- Work with common project method
Communication Secrets《沟通的秘密》：
如何快速获取别人的信任？如何达到销售和谈判目的？人士将与你分享沟通交流的技巧。本书内容包括：
1.如何用肢体语言与他人建立融洽的关系；
2.如何与客户和同事打交道；
3.如何在销售或谈判中得到你想要的东西；
4.如何在会议和演讲中表现出色；
5.如何掌握电子邮件和书面交流。
Communication secrets includes how to:
1.Use body language to build rapport with anyone
2.Deal with clients and colleagues at all levels
3.Get what you want in sales or negotiation
4.Excel in meetings and presentations
5.Master email and written communication
Leadership Secrets《领导力的秘密》
如何塑造自己的领导风格？如何带领团队走出危机？人士与你分享的秘密。本书内容包括：
1.如何养成你的领导风格；
2.如何为你的部门确定战略目标；
3.如何激励和管理各种规模的团队；
4.如何营造一个结果和责任的文化；
5.如何带领企业走出危机。
Leadership secrets includes how to:
1.Develop your leadership style
2.Identify strategic goals for your department
3.Motivate and manage teams of all sizes
4.Build a culture of results and responsibility
5.Lead the way out of a crisis
Negotiating Secrets《谈判的秘密》
如何理解你的潜在对手或伙伴？如何解读身体语言？人士与你分享谈判的秘诀。本书内容包括：
1.如何确定谈判可能出现的变量；
2.如何避免常见的陷阱；
3.如何使用并解释身体语言；
4.如何和难以相处的人打交道；
5.如何达成双赢局面。
Negotiating Secrets includes how to:
1.Identify negotiating variables
2.Avoid common pitfalls
3.Use and interpret body language
4.Handle difficult people
5.Achieve brilliant win-win outcomes
Presenting Secrets《演讲的秘密》
如何获得好的演讲效果？如何评估你的听众和他们的反应？人士与你分享演讲的秘诀。本书内容包括：
1.如何有自信地演讲；
2.如何评估你的听众及其反应；
3.如何准备能获得良好反响的演讲；
4.如何运用你的声音和肢体语言完成表达；
5.如何使用视觉辅助工具并解决问题。
Presenting Secrets includes how to:
1.Approach presenting with confidence
2.Assess your audience and its reactions
3.Prepare presentations for maximum impact
4.Use your voice and body to make your point
5.Use visual aids and handle questions
Selling Secrets《销售的秘密》
如何用产品来满足客户的需要？如何增加客户回访？如何开发新客户？人士与你分享销售的秘诀。本书内容包括：
1.如何适当地推销你的产品；
2.如何使用肢体语言来建立融洽的关系；
3.如何谈判并完成交易；
4.如何让你的客户成为回头客；
5.如何发展新的商业关系。
Selling Secretsincludes how to:
1.Pitch your product appropriately
2.Use body language to build rapport
3.Negotiate and close the deal
4.Keep your customers coming back for more
5.Develop new business relationships
Marketing Secrets《市场营销的秘密》
如何利用新技术进行营销？如何为产品确立目标市场？人士与你分享营销的秘密。本书内容包括：
1.如何将产品准确定位于目标市场；
2.如何制定出色的市场规划；
3.如何打造令人惊叹的品牌营销材料；
4.如何用令人难忘的宣传建立消费者的市场兴趣；
5.如何合理利用新科技的优势。
Marketing secrets includes how to:
1.Position your product for a target market
2.Build a brilliant marketing plan
3.Create stunning branded marketing materials
4.Use memorable publicity to build market interest
5.Take advantage of new technology
Finance Basics Secrets《财务基础的秘密》
如何从财务报告分析业务？如何理解会计用语？人士与你分享财务基础知识。本书内容包括：
1.如何阅读财务报表；
2.如何分析业务性能；
3.如何评估一个企业的市场价值；
4.如何创造并增长利润；
5.如何管理和改善现金流。
Finance Basics Secrets includes how to:
1.Read financial statements
2.Analyse a business’s performance
3.Estimate a business’s market value
4.Make and increase profit
5.Manage and improve cash flow
- 如何建立一个有目标规划的团队
- 如何成功地管理个人、团队和项目
- 如何树立清晰的目标，并给予有质量的反馈
- 如何在预支范围内按时完成任务
- 如何走出各种困境
Management secretsincludes how to:
- Build a goal-oriented team
- Successfully manage individuals, teams and projects
- Set clear goals and give quality feedback
- Get things done on time and on budget
- Deal with difficult situations
People Management Secrets《人力资源管理的秘密》：
如何与你的下属建立良好的工作关系？如何针对不同类型的员工进行管理？专家和高层人员使用的管理诀窍。本书内容包括：
- 如何成为一个令人信服的领导
- 如何了解可以激励下属的动机
- 如何树立有意义且具有挑战性的目标
- 如何处理冲突，使每个人都有所进步
People Management Secrets includes how to:
- Be a leader who people want to follow
- Understand what motivates people
- Set meaningful, challenging goals
- Deal with conflict and improve everyone’s performance
Project Management Secrets《项目管理的秘密》，内容包括：
- 如何交付一个成功的项目
- 如何与各级同事进行有效的交流
- 如何应对各种变化并控制“范围渐变”
- 如何识别并解决危机
- 如何管理普通项目的方法
Project Management Secrets includes how to:
- Deliver a successful project
- Communicate effectively at all levels
- Manage changes and control ‘scope creep’
- Identify and deal with risks
- Work with common project method
Communication Secrets《沟通的秘密》：
如何快速获取别人的信任？如何达到销售和谈判目的？人士将与你分享沟通交流的技巧。本书内容包括：
1.如何用肢体语言与他人建立融洽的关系；
2.如何与客户和同事打交道；
3.如何在销售或谈判中得到你想要的东西；
4.如何在会议和演讲中表现出色；
5.如何掌握电子邮件和书面交流。
Communication secrets includes how to:
1.Use body language to build rapport with anyone
2.Deal with clients and colleagues at all levels
3.Get what you want in sales or negotiation
4.Excel in meetings and presentations
5.Master email and written communication
Leadership Secrets《领导力的秘密》
如何塑造自己的领导风格？如何带领团队走出危机？人士与你分享的秘密。本书内容包括：
1.如何养成你的领导风格；
2.如何为你的部门确定战略目标；
3.如何激励和管理各种规模的团队；
4.如何营造一个结果和责任的文化；
5.如何带领企业走出危机。
Leadership secrets includes how to:
1.Develop your leadership style
2.Identify strategic goals for your department
3.Motivate and manage teams of all sizes
4.Build a culture of results and responsibility
5.Lead the way out of a crisis
Negotiating Secrets《谈判的秘密》
如何理解你的潜在对手或伙伴？如何解读身体语言？人士与你分享谈判的秘诀。本书内容包括：
1.如何确定谈判可能出现的变量；
2.如何避免常见的陷阱；
3.如何使用并解释身体语言；
4.如何和难以相处的人打交道；
5.如何达成双赢局面。
Negotiating Secrets includes how to:
1.Identify negotiating variables
2.Avoid common pitfalls
3.Use and interpret body language
4.Handle difficult people
5.Achieve brilliant win-win outcomes
Presenting Secrets《演讲的秘密》
如何获得好的演讲效果？如何评估你的听众和他们的反应？人士与你分享演讲的秘诀。本书内容包括：
1.如何有自信地演讲；
2.如何评估你的听众及其反应；
3.如何准备能获得良好反响的演讲；
4.如何运用你的声音和肢体语言完成表达；
5.如何使用视觉辅助工具并解决问题。
Presenting Secrets includes how to:
1.Approach presenting with confidence
2.Assess your audience and its reactions
3.Prepare presentations for maximum impact
4.Use your voice and body to make your point
5.Use visual aids and handle questions
Selling Secrets《销售的秘密》
如何用产品来满足客户的需要？如何增加客户回访？如何开发新客户？人士与你分享销售的秘诀。本书内容包括：
1.如何适当地推销你的产品；
2.如何使用肢体语言来建立融洽的关系；
3.如何谈判并完成交易；
4.如何让你的客户成为回头客；
5.如何发展新的商业关系。
Selling Secretsincludes how to:
1.Pitch your product appropriately
2.Use body language to build rapport
3.Negotiate and close the deal
4.Keep your customers coming back for more
5.Develop new business relationships
Marketing Secrets《市场营销的秘密》
如何利用新技术进行营销？如何为产品确立目标市场？人士与你分享营销的秘密。本书内容包括：
1.如何将产品准确定位于目标市场；
2.如何制定出色的市场规划；
3.如何打造令人惊叹的品牌营销材料；
4.如何用令人难忘的宣传建立消费者的市场兴趣；
5.如何合理利用新科技的优势。
Marketing secrets includes how to:
1.Position your product for a target market
2.Build a brilliant marketing plan
3.Create stunning branded marketing materials
4.Use memorable publicity to build market interest
5.Take advantage of new technology
Finance Basics Secrets《财务基础的秘密》
如何从财务报告分析业务？如何理解会计用语？人士与你分享财务基础知识。本书内容包括：
1.如何阅读财务报表；
2.如何分析业务性能；
3.如何评估一个企业的市场价值；
4.如何创造并增长利润；
5.如何管理和改善现金流。
Finance Basics Secrets includes how to:
1.Read financial statements
2.Analyse a business’s performance
3.Estimate a business’s market value
4.Make and increase profit
5.Manage and improve cash flow
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｜教练技术｜领导力｜自我认知｜分析决策｜乐观坚韧｜人生使命｜企业战略｜职场情商｜管理者｜健康组织｜学习力胜任力｜成长性思维｜心理学｜沟通谈判｜哲学读物｜职场能力｜教练式思维｜敏捷组织｜前瞻未来｜结构化思维和表达｜经济学｜数字化转型 | 年度成长｜新任管理者｜反内卷｜提高逆商｜高效学习｜正念｜提升洞见｜创业者｜创新思维｜心智成长｜领导者｜商业经典｜精神防疫｜组织韧性｜德鲁克｜稻盛和夫｜2022领导者｜OKR思维|重塑思维｜反思和复盘 |管理者 |
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